Female-owned businesses more attractive to millennials

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Soon, HR will be welcoming in a new era – that of the millennial – and organizations that don’t understand the younger generation’s desires will surely assign themselves to failure. So what can you do to ensure long-term success?

Look to female-owned businesses – urges Mara Swan, executive VP of global strategy and talent at ManpowerGroup – their culture tends to be more attractive to millennials.

In an interview with HR Magazine, Swan said female-owned businesses have different political and power structures to male-owned businesses – structures which, she said, are more appealing to the average gen Y worker.

“Millennials want shared power, equal voices, flexibility, integration, development and more say in their career,” she said.
According to Swan, organizations that have women in positions of power often demonstrate these traits more visibly than those with male leaders – it’s a symbol of their success.


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