Books: The new business card?

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By Blaise van Hecke, publisher and co-owner of Busybird Publishing

We live in an age of sharing. It’s become both a form of self-promotion and networking.
Look at social media: outlets such as Facebook, Twitter, Google+, et al, allow us to tell the world the minutiae of our everyday lives. Parents post pictures of kids and boast of their accomplishments. Partners profess their love (or frustration) for one another. People tell you when they had a great day at work, or when some idiot cut them off on the road, or when they’re miserable because they have a cold.
We share everything, and while some of us might frown on this as a practice, it’s only going to become increasingly prominent as the next generation adopts this as their standard, and more and more outlets become available.
Ten years ago it was MySpace. Then Facebook came along. Then Twitter. There are new ones popping up all the time. Those who are successful are those who have learnt to complement the existing avenues, rather than supplant them. It’s also instructive that people need to get in front of social networking to capitalise on their benefits.
Businesses have done this to an extent with Facebook pages. LIKE them on Facebook to learn more about them, and get their updates – unless you’re one of those people who LIKES indiscriminately, and then disregards notifications of updates.
Still, we might catch an update in our newsfeed. These can serve a threefold purpose:
  1. To inform consumers of that business’s existence
  2. To interact with consumers
  3. To advertise with consumers

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