Female-owned businesses more attractive to millennials

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“The issue of women in positions of power is not just how we get women into leadership,” she said – it’s about how companies can ensure they remain relevant with a younger generation.

Swan added that female enterprises tend to have a “shared investment” in their employees’ careers as their size is, on average, smaller than male-owned businesses. 

She said: “Employers will then be interested in coaching employees because they are interested in making staff rise to their highest potential.” 

Swan also stressed the importance of ensuring women are in positions at all levels of a business. In this way, more junior women have “real models” to coach and inspire them. 

“Women in the C-suite are role models but they are too far away from middle management or junior professionals,” she said. “You have to have women all the way through.”  

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