Leveraging technology: because it’s worth it

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“There are so many of these clips online now and people watch them and see that we’re a young company and realize that there are a lot people out there who want to work for us,” explains Bédard.

The VP also revealed that, in the search for a new PR person, the company’s talent team didn’t wait for applications to come to them – instead, they spent hours on Instagram and YouTube, looking for v-loggers with a passion for make-up.

“This was a way for us to get closer to talent,” she explained. “We would never have come across some of our employees if we relied on LinkedIn or applications made on Loreal.ca.”

Thinking outside of the box

“HR should focus on innovating and thinking outside of the box,” urges Bédard. “There is talent out there that is interested in your product and your company and you will attract them if you place yourself where they are.”

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